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Adopters of New Ideas. Characteristics and Communications Behavior NCR13

Just an excellent reference to understand the behaviors of the population you are working with in agriculture in terms of change acceptance and adoption. As a new grower, there are behaviors described that are favorable to adopt to help success. Even though the byline is dated, the concepts are fresh. Bohlen, J., C.M. Coughenour, H.F. Lionberger, E.O. Moe, and E.M. Rogers. 1960?

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This project received support from the North Carolina Department of Agriculture and Consumer Services as part of the Specialty Crops Block Grant Program.

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